About Us

Women for Atlantic Foundation (W4A) is the catalyst of meaningful change for leadership positions in Atlantic Canada.

We are a registered, non-profit charitable organization (CRA ID 772020095RP0001)

Who We Are

Founding members

W4A was founded by five women who passionately believe in the power of working together and promoting women. Collectively they believe that women working together can and will succeed and bring more value than working separately or in isolation.

Together these five women possess a diverse set of skills and experiences that both complement and promote the strength of a collective approach.

W4A Founding Members


Trisha is one of five founding members of “Women for Atlantic” (W4A Inc.) and acts purposefully to steward the W4A mandate, supporting others and being a catalyst promoting diversity in leadership at all executive tables and in all decision-making forums.

Trisha is a Professional Accountant (FCPA/FCGA), and has worked extensively in senior level administration in several sectors of the civil service, while serving most of her tenure in post-secondary education with UNB and NBCC. She is also a small business owner (Sorella Salon Spa) in Fredericton, NB and is the busy mom of one daughter, Chelsea. Trisha was awarded a fellowship in 2010 by her Canadian Association in recognition of her dedication to her profession, her Association, and her community. She remains actively involved with numerous organizations and charities, including; W4A, Big Brothers Big Sisters, Autism Connections, and multiple Chamber of Commerce committees.


During her more than 30 years of working within the governments of Ontario and New Brunswick, Cindy has held leadership roles in revolutionizing the management of fish and wildlife populations, leading provincial wage gap reduction initiatives, First Nations policy development, employment programming design and outcomes, and Federal/Provincial relations.

Seconded to the Council of Atlantic Premiers, she recently led an Atlantic study on the effects of EI program changes on behalf of the four Atlantic Premiers. Currently Cindy holds the position of Executive Director for the Atlantic Workforce Partnership which is an initiative of the Council of Atlantic Premiers which is committed to lead identified priorities and delivery effective and innovative solutions to common workforce and economic issues.

Cindy holds BSc and MBA degrees in addition to a Third Party Neutral designation.


Heather is an award-winning MarComm practitioner with extensive experience in corporate marketing spanning six industries and more than 30 countries. She lead the marketing and communications for Canada’s only successful Airline Travel Bank, developed and managed Strategic Resellers Programs, which have increased revenues by more than 600%, and most recently lead Opportunities NB’s branding development and built out its digital strategies.

Heather worked for Caris (now Teledyne), Salesforce Marketing Cloud, and as CMO of TaylorMade Solutions which has worked with many national and international brands.

Heather has several degrees, including an MBA in Marketing/Communications from the University of New Brunswick and is a Professor at Saint Thomas University’s Communication and Public Policy faculty.


Rachelle is a full time lawyer and mother of two beautiful girls. For the past decade Rachelle’s career has been focused on the civil and criminal justice system, both as a member of the private bar and in the public sector. Presently, she oversees the administration of the Court of Queen’s Bench of New Brunswick in two judicial districts.

Before embarking on a legal career, Rachelle worked in policy and project management in the health care field, leading initiatives to improve strategic operations and improve the quality of patient care. As an active member of her community Rachelle has sat on various Boards and Task Forces at not-for-profit organizations.


Nicole is a dedicated advocate for women having greater leadership and decision-making roles in today’s changing workplace. She also provides years of experience and strong industry knowledge in the financial, not-for-profit, for-profit and continuing education sectors, with a touch of international flavour.

Nicole is a community person at heart with tremendous experience volunteering and providing not only hands-on experience but also solutions-oriented mindset for various community-based boards, and service organizations. This can be seen in her works as past president of the Fredericton Sunrise Rotary club, board member of the Cultural Centre and York Condo Corporation, just to name a few.

Who We Are

Board Members

  • Trish Fournier-Hoyt
  • Cindy Lanteigne
  • Heather-Anne MacLean (Heather)
  • Nicole Whyte